{"id":6,"date":"2020-10-01T10:35:44","date_gmt":"2020-10-01T08:35:44","guid":{"rendered":"http:\/\/www.bm3c2.fr\/?page_id=6"},"modified":"2020-11-27T11:19:00","modified_gmt":"2020-11-27T10:19:00","slug":"modeles-affaires","status":"publish","type":"page","link":"https:\/\/www.bm3c2.fr\/index.php\/modeles-affaires\/","title":{"rendered":"Les mod\u00e8les d’affaires soutenables et circulaires"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.6.2″ custom_padding=”62px|||||”][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_text _builder_version=”4.6.5″ header_font=”Boogaloo||||||||” header_text_color=”#bc1900″ header_font_size=”40px” header_2_font=”Boogaloo||||||||” header_2_text_color=”#002342″ header_2_font_size=”32px” header_3_font=”Boogaloo||||||||” header_3_text_color=”#bc1900″ header_3_font_size=”29px”]<\/p>\n

Les mod\u00e8les d’affaires soutenables et circulaires<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.6″ header_font=”Boogaloo||||||||” header_text_color=”#bc1900″ header_font_size=”40px” header_2_font=”Boogaloo||||||||” header_2_text_color=”#002342″ header_2_font_size=”32px” header_3_font=”Boogaloo||||||||” header_3_text_color=”#bc1900″ header_3_font_size=”29px” custom_margin=”||29px|||” custom_padding=”29px|||||”]<\/p>\n

Qu’est-ce qu’un mod\u00e8le d’affaires ?<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_column type=”3_5″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_testimonial author=”Osterwalder & Pigneur, 2011, p.14″ portrait_url=”https:\/\/www.bm3c2.fr\/bm3c2\/wp-content\/uploads\/2020\/10\/definition.png” quote_icon_color=”#e07366″ quote_icon_background_color=”#ffffff” portrait_width=”113px” portrait_height=”91px” _builder_version=”4.6.6″ body_font=”|600|||||||” body_text_color=”#ffffff” body_font_size=”22px” author_font=”||||||||” author_text_align=”right” author_font_size=”13px” background_color=”#002342″ custom_margin=”17px||48px|3px||” custom_padding=”60px||||false|false” border_radii_portrait=”on|0px|0px|0px|0px” border_color_all_portrait=”#ffffff” border_style_all_portrait=”none” box_shadow_style=”preset1″]<\/p>\n

\u00ab Un mod\u00e8le \u00e9conomique (ou business model <\/em>) d\u00e9crit les principes selon lesquels une organisation<\/h4>\n

cr\u00e9e, d\u00e9livre et capture de la valeur. \u00bb<\/h4>\n

[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_image src=”https:\/\/www.bm3c2.fr\/bm3c2\/wp-content\/uploads\/2020\/10\/ide\u0301e_ampoule-eco-157×300.png” title_text=”ide\u0301e_ampoule-eco” align=”center” _builder_version=”4.6.6″ _module_preset=”default” width=”10%” max_width=”36%”][\/et_pb_image][et_pb_text _builder_version=”4.6.6″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Dans l’\u00e9conomie circulaire et collaborative, on peut consid\u00e9rer que l’id\u00e9e est moins de “capturer” de la valeur pour son seul profit, mais plut\u00f4t de la “partager” afin de garantir la bonne sant\u00e9 \u00e9conomique, sociale et environnementale du territoire et de la fili\u00e8re, et donc celle de son organisation \u00e0 long terme.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.29.3″ custom_padding=”17px|||||”][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_text _builder_version=”4.6.6″ header_font=”Boogaloo||||||||” header_text_color=”#bc1900″ header_font_size=”40px” header_2_font=”Boogaloo||||||||” header_2_text_color=”#002342″ header_2_font_size=”32px” header_3_font=”Boogaloo||||||||” header_3_text_color=”#bc1900″ header_3_font_size=”29px” custom_margin=”23px||29px|||” custom_padding=”41px|||||”]<\/p>\n

Quelle est la place d\u2019un mod\u00e8le d\u2019affaires dans la conception d\u2019un projet ?<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”1_5″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/www.bm3c2.fr\/bm3c2\/wp-content\/uploads\/2020\/10\/ide\u0301e_ampoule-eco-157×300.png” title_text=”ide\u0301e_ampoule-eco” _builder_version=”4.6.5″ _module_preset=”default” width=”32%” module_alignment=”center”][\/et_pb_image][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_text_color=”#475b57″ header_3_text_align=”center” header_3_text_color=”#e57269″ text_orientation=”center”]<\/p>\n

R\u00e9flexion strat\u00e9gique<\/span><\/h3>\n

<\/span><\/h3>\n
\n

d\u00e9finition du projet, r\u00e9flexion autour d\u2019un besoin client identifi\u00e9 ou d\u2019une offre novatrice, analyse de la valeur \u2026<\/p>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”|0px|||false|false”][et_pb_image src=”https:\/\/www.bm3c2.fr\/bm3c2\/wp-content\/uploads\/2020\/10\/fle\u0300che.png” title_text=”fle\u0300che” align=”center” _builder_version=”4.6.5″ _module_preset=”default” width=”38%” custom_margin=”129px||||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/www.bm3c2.fr\/bm3c2\/wp-content\/uploads\/2020\/10\/cadeau_2_rose-300×278.png” title_text=”cadeau_2_rose” _builder_version=”4.6.5″ _module_preset=”default” width=”55%” module_alignment=”center” custom_margin=”17px||||false|false”][\/et_pb_image][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_text_color=”#475b57″ header_2_font=”|||on|||||” header_2_text_align=”center” header_2_text_color=”#e57269″ header_2_font_size=”30px” header_3_text_align=”center” header_3_text_color=”#e57269″ text_orientation=”center”]<\/p>\n

Mod\u00e8le d’affaires
<\/span><\/h2>\n

<\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/www.bm3c2.fr\/bm3c2\/wp-content\/uploads\/2020\/10\/fle\u0300che.png” title_text=”fle\u0300che” align=”center” _builder_version=”4.6.5″ _module_preset=”default” width=”38%” custom_margin=”129px||||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/www.bm3c2.fr\/bm3c2\/wp-content\/uploads\/2020\/10\/euros-300×300.png” title_text=”euros” _builder_version=”4.6.5″ _module_preset=”default” width=”54%” module_alignment=”center” custom_margin=”20px||||false|false”][\/et_pb_image][et_pb_text _builder_version=”4.6.6″ _module_preset=”default” text_text_color=”#475b57″ header_3_text_align=”center” header_3_text_color=”#e57269″ text_orientation=”center”]<\/p>\n

Plan d’affaires<\/h3>\n

\n

budget pr\u00e9visionnel, besoin en fonds de roulement, analyse de la concurrence\u2026<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.6″ header_font=”Boogaloo||||||||” header_text_color=”#bc1900″ header_font_size=”40px” header_2_font=”Boogaloo||||||||” header_2_text_color=”#002342″ header_2_font_size=”32px” header_3_font=”Boogaloo||||||||” header_3_text_color=”#bc1900″ header_3_font_size=”29px” custom_margin=”23px||55px|||” custom_padding=”41px|||||”]<\/p>\n

Quel est le r\u00f4le d’un mod\u00e8le d’affaires ?<\/h2>\n

(Sources : T\u00e4uscher & Abdelkafi, 2017, p. 160 ; Lecocq et al., 2018, p. 2-3)<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.6″ _module_preset=”default”]<\/p>\n

>\u00a0 Repr\u00e9sentation strat\u00e9gique<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_cta title=”D\u00e9crire” button_text=”Clics” _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”27px||17px||false|false”]<\/p>\n

de mani\u00e8re simplifi\u00e9e l\u2019articulation des \u00e9l\u00e9ments de la strat\u00e9gie<\/span><\/p>\n

[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_cta title=”Faire comprendre” button_text=”Clics” _builder_version=”4.6.6″ _module_preset=”default” custom_padding=”27px||17px||false|false”]<\/p>\n

les logiques de cr\u00e9ation de valeur et le fonctionnement de l\u2019organisation<\/span><\/p>\n

[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_cta title=”Identifier” button_text=”Clics” _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”27px||17px||false|false”]<\/p>\n

les changements et ajustements n\u00e9cessaires<\/span><\/p>\n

[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default”]<\/p>\n

>\u00a0 Construction de projets<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_cta title=”Explorer” button_text=”Clics” _builder_version=”4.6.5″ _module_preset=”default” header_font_size=”23px” custom_padding=”27px||17px||false|false”]<\/p>\n

et stimuler la cr\u00e9ativit\u00e9 et l\u2019innovation<\/span><\/p>\n

[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_cta title=”Organiser et nourrir” button_text=”Clics” _builder_version=”4.6.5″ _module_preset=”default” header_font_size=”23px” custom_padding=”27px||17px||false|false”]<\/p>\n

la r\u00e9flexion
<\/span><\/p>\n

[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default”]<\/p>\n

>\u00a0Socialisation<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_cta title=”Partager” button_text=”Clics” _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”31px||39px||false|false”]<\/p>\n

un langage commun
<\/span><\/p>\n

[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_cta title=”Comparer” button_text=”Clics” _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”27px||17px||false|false”]<\/p>\n

facilement plusieurs projets ou organisations
<\/span><\/p>\n

[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_cta title=”Faire \u00e9merger” button_text=”Clics” _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”34px||35px||false|false”]<\/p>\n

une culture commune
<\/span><\/p>\n

[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default”]<\/p>\n

>\u00a0 Pratique strat\u00e9gique<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”1_5″ _builder_version=”4.6.5″ _module_preset=”default”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_cta title=”Accompagner” button_text=”Clics” _builder_version=”4.6.6″ _module_preset=”default” custom_padding=”27px||17px||false|false”]le processus de cr\u00e9ation et captation de valeur
\n<\/span>[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.6.5″ _module_preset=”default”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”||84px|||”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ header_font=”Boogaloo||||||||” header_text_color=”#bc1900″ header_font_size=”40px” header_2_font=”Boogaloo||||||||” header_2_text_color=”#002342″ header_2_font_size=”32px” header_3_font=”Boogaloo||||||||” header_3_text_color=”#bc1900″ header_3_font_size=”29px” custom_margin=”23px||29px|||” custom_padding=”53px|||||”]<\/p>\n

Qu’est-ce que la valeur ?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.6″ _module_preset=”default” custom_margin=”||71px|||”]<\/p>\n

La notion de valeur est une notion centrale qui fait l\u2019objet d\u2019une abondante litt\u00e9rature. Elle est transversale \u00e0 de nombreuses disciplines comme la conception de produits ou de services nouveaux, le management de l\u2019innovation, la strat\u00e9gie, le marketing\u2026 et donc aussi les mod\u00e8les d\u2019affaires. La d\u00e9finition ci-dessous est issue d\u2019une m\u00e9thodologie, \u00e0 l’origine de conception de produits, intitul\u00e9e management par la valeur<\/em>. Cette m\u00e9thode est particuli\u00e8rement int\u00e9ressante pour l\u2019\u00e9conomie circulaire parce que le raisonnement qu\u2019elle requiert est orient\u00e9 par les services que doit rendre le produit \u00e0 concevoir (les fonctions) \u00e0 toutes les parties prenantes concern\u00e9es par ce produit durant tout son cycle de vie.<\/p>\n

[\/et_pb_text][et_pb_testimonial author=”EN 12973 : 2000″ portrait_url=”https:\/\/www.bm3c2.fr\/bm3c2\/wp-content\/uploads\/2020\/10\/definition.png” quote_icon_color=”#e07366″ quote_icon_background_color=”#ffffff” portrait_width=”113px” portrait_height=”91px” _builder_version=”4.6.6″ body_font=”||||||||” body_text_color=”#ffffff” body_font_size=”23px” author_font=”||||||||” author_text_align=”right” author_font_size=”13px” background_color=”#002342″ custom_margin=”||48px|3px||” custom_padding=”60px||||false|false” border_radii_portrait=”on|0px|0px|0px|0px” border_color_all_portrait=”#ffffff” border_style_all_portrait=”none” box_shadow_style=”preset1″]<\/p>\n

“La valeur est la relation entre la satisfaction du besoin des parties prenantes et les ressources utilis\u00e9es pour atteindre cette satisfaction.”<\/h4>\n

[\/et_pb_testimonial][et_pb_text _builder_version=”4.6.6″ _module_preset=”default”]<\/p>\n

La satisfaction des besoins peut \u00eatre caract\u00e9ris\u00e9e par diff\u00e9rents attributs de valeur (fonctionnels, sociaux, esth\u00e9tiques, etc.). Les ressources utilis\u00e9es par les organisations, pour y r\u00e9pondre, peuvent \u00e9galement \u00eatre vari\u00e9es (temps, argent, mati\u00e8res premi\u00e8res, moyens de production, etc.). Certains attributs de valeur concernent plus sp\u00e9cifiquement des dimensions environnementales et sociales (respectivement en vert et orange dans le sch\u00e9ma ci-dessous). Int\u00e9grer ces attributs et ces ressources dans la conception de sa proposition de valeur contribue \u00e0 une offre plus soutenable.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.bm3c2.fr\/bm3c2\/wp-content\/uploads\/2020\/11\/attributs-valeur.png” title_text=”attributs-valeur” align=”center” _builder_version=”4.6.6″ _module_preset=”default”][\/et_pb_image][et_pb_text _builder_version=”4.6.5″ header_font=”Boogaloo||||||||” header_text_color=”#bc1900″ header_font_size=”40px” header_2_font=”Boogaloo||||||||” header_2_text_color=”#002342″ header_2_font_size=”32px” header_3_font=”Boogaloo||||||||” header_3_text_color=”#bc1900″ header_3_font_size=”29px” custom_margin=”23px||56px|||” custom_padding=”41px|||||”]<\/p>\n

Qu’apportent les mod\u00e8les d’affaires soutenables et circulaires ?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.5″ _module_preset=”default”]<\/p>\n

Interconnect\u00e9s par nature, ils requi\u00e8rent la collaboration, la communication et la coordination d\u2019acteurs interd\u00e9pendants dans des r\u00e9seaux complexes. Une fois ces conditions acquises, ils permettent un renforcement mutuel des mod\u00e8les d’affaires des organisations qui collaborent et un b\u00e9n\u00e9fice de leurs actions d\u00e9multipli\u00e9 \u00e0 l’\u00e9chelle d’un territoire, d’un r\u00e9seau ou d’une fili\u00e8re, tant sur le plan \u00e9conomique que social et environnemental.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.bm3c2.fr\/bm3c2\/wp-content\/uploads\/2020\/11\/schema-BM-soutenables-et-circulaires_VF-scaled.jpg” title_text=”schema-BM-soutenables-et-circulaires_VF” align=”center” _builder_version=”4.6.6″ _module_preset=”default” custom_margin=”55px|||||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzIn19@” button_text=”D\u00e9couvrir le BM3C2″ _builder_version=”4.6.5″ _dynamic_attributes=”button_url” _module_preset=”default”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Les mod\u00e8les d’affaires soutenables et circulairesQu’est-ce qu’un mod\u00e8le d’affaires ?\u00ab Un mod\u00e8le \u00e9conomique (ou business model ) d\u00e9crit les principes selon lesquels une organisation cr\u00e9e, d\u00e9livre et capture de la valeur. \u00bbDans l’\u00e9conomie circulaire et collaborative, on peut consid\u00e9rer que l’id\u00e9e est moins de “capturer” de la valeur pour son seul profit, mais plut\u00f4t de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.bm3c2.fr\/index.php\/wp-json\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bm3c2.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bm3c2.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bm3c2.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bm3c2.fr\/index.php\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":47,"href":"https:\/\/www.bm3c2.fr\/index.php\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":650,"href":"https:\/\/www.bm3c2.fr\/index.php\/wp-json\/wp\/v2\/pages\/6\/revisions\/650"}],"wp:attachment":[{"href":"https:\/\/www.bm3c2.fr\/index.php\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}